St-Ambroise x 9Block Productions x The Movement Fam Present the premiere of the world's first craft beer rap song - "BrewHeads"! Come down to the gorgeous terrasse by the Lachine Canal on Friday August 22nd from 7pm until 11pm - we'll be screening the video for the FIRST TIME IN PUBLIC! It won't be available online until Tuesday August 26th so this will be something special!
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The video was shot in Montreal on a stormy day in July last year, with the Old Port, Quartier des Spectacles, Benelux Brewpub and annual summer fireworks contest providing the backdrop for Notion's moody anthem. With an uplifting narrative that preaches the virtues of enjoying your youth while you still can, this soulful banger lit up every venue on the tour. Shouts to the Fam Cee, Tiffany Alexis and iLLvibe on the cameo tip.
The project has been in the works since early 2013, with the official release currently pencilled in for the late summer. Nova Scotian-born Shane Russell of 9Block Productions, a regular collaborator with Cee on many of his projects this year, linked up with the boys to shoot (along with Richard Bastarache), direct and edit the video for the debut single from the EP, 'When The Chips Are Down'. The track speaks on the highs and lows of immigration, starting in a new place, and leaving your family to follow your dream.