The twelfth and final 2017 single, "Net Neutral", is once again helmed by Notion. Soulful harmonies provide the backdrop for Cee's timely bars, touching on the recent Net Neutrality repeal, social media addiction and cryptocurrency, all contributing to an appropriate year-end wrap up.
Viewing entries tagged
Heart On My Sleeve
"Something Inside" was yet again helmed by King Richard Bastarache, who took care of 5 of the 6 videos from the project (all except the "Spaceman" lyric video). Notion and brother Ceehijacked the Queen Of The World barber shop in Montreal, alongside one of the dopest barbers in the city, Dave "Harder" Dumay, for a trippy, FX-heavy visual for the soulful, hard-hitting single.
Once again helmed by King Richard with assistance from 9 Block Productions, "Hurt" follows the four MCs through a dusty Quebec summer, with Notion commandeering a beat up vehicle picking up hitchhiking rappers while they all speak their truth about the pain in their respective lives. Jonathan Emile's moving, reggae-infused hook paves the way for reality bars over Myer Clarity's sample-laden, boom bap production.
Produced by LyricVids.com, "Spaceman" takes the listener on a journey across the earth and around the galaxy as Notion recounts and reflects upon his struggles while showing gratitude for where he's at. The trippy and hypnotizing visuals mesh perfectly with the ambient vibes in the production to create a mesmerizing, engaging viewing experience.
Last week on Friday April 28th, Notion released his debut album "Heart On My Sleeve" to the world, and to celebrate, we threw a party to end all parties. Well, even if the cops weren't called, it was still lit AF, as the kids say.
We connected with the guys at Laylow in Toronto, a Hip Hop-themed bar and nanobrewery to brew a beer - a super juicy, fruity North East IPA called "Hops On My Sleeve" - just for the event at their super dope spot, and we invited a guestlist of our favourite people in the industry in Toronto. In a first for TMF, we vlogged the whole thing. Check how it all went down below, and buy/stream the album!
You never forget your debut, and this project means the world to Notion. As the title suggests, "Heart On My Sleeve" is a deeply personal album, containing music he's worked on over his time in Canada and touching on subjects that he's never spoken on before. At times dark, introspective, reflective, emotional, positive, quietly confident and inspirational, "Heart On My Sleeve" has something all of us can relate to. Notion conveys his emotions in a way that not many other MCs are bold enough to put on display, and this admirable trait makes this project all the more important. Written and recorded through an often tumultuous time of his life, the record expresses the whole breadth of human emotions, while the soulful, boom bap vibe is a breath of fresh air in today's brash, disposable musical landscape.