Today, Thursday November 8th, is Notion's born day and we're kicking off with the first visual from his new project with Toronto-based producer Egward. "Notion Island Vol. 1" is a soulful journey through the last 18 months since Notion's debut album "Heart On My Sleeve", and this first visual acts more as a teaser than a full length video.
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The second track in his 2017 monthly series is "Separate Ways", both featuring and produced by his brother Notion. It's a return to their historical sound - a driving soulful head nodder, drenched in their signature honesty, passion and genuine aspiration for achievement. With a hook loosely inspired by Nirvana, the boys break down how they're moving away from any negative energy while truly embracing and manifesting their inevitable success.
Initially released in late 2015 as a teaser, lead single, "Holdin' Hands" grabs you as soon as the snare hits with its heart-wrenching sample and Notion's personal, introspective lyrics where he tracks his musical journey and professes his gratitude for his fam and his supporters. Crafted by production team DiazSima based out of Budapest, Hungary, the slick video - expertly shot + chopped by King Richard and tirelessly directed + produced by Andrew Cameron - sees Notion deliver his passionate lyrics alongside his brother Cee with support from the 701 Squad b-boy crew.
"Snares & Soul" encompasses 11 soulful, sample-heavy beats, perfectly sequenced to take the listener on a moody almost-30 minute journey through Notion's recent catalogue. Some of these are the very same productions that were showcased on the super popular vlogs, and they showcase Notion's innate affinity for samples. The tape can be enjoyed as a standalone project, or as a playground for singers and MCs looking for their next hit.
This EP marks a return to form for the Aussie MC/entrepreneur, as he explores both the dark and light elements of his psyche - from the uplifting title track to the dedication to his lady on "KeepMyBabyWarrrm", from reflections on his 420 enthusiasm on "UsedToBeHiiigh" to exploring the gender injustices on "MansWorrrld" with Montreal legend D-Shade, from celebrating life on "LoveLoveYalll" with brother Notion to a deeply introspective moment on "AmaliiiaRodrigues". SVNTY6's moving production is steeped in soul samples and is most certainly some of his best work to date, ranging from hopeful and optimistic to melancholy and reflective.
Communicating exclusively via email and text, the project was inspired by SVNTY6's recent battle with depression. His motto, 'Be Better', became the mantra and in turn, the title of the project. Steeped in soulful samples, hard hitting drums and funky breaks, SVNTY6 channeled his positive energy into the production to give Cee a canvas to talk through his own demons via a lens of positivity.
This project is an eight track love letter to the city of Montreal. It was entirely written, produced, recorded, shot and designed in the 514, with the exception of Notion's mixing and mastering in Toronto (he's part of The Movement Fam so it's cool). Dr. MaD's production is enveloped in the art of sampling, with old Soul and Jazz tunes brought to life by his deft chops, dipping them in Hip Hop on the way out. Cee used this sonic landscape to tell real life stories about his experiences in Canada - leaving his home country of Australia to pursue a dream in the great wide north, the tumultuous move to Montreal, dealings with immigration, and his regular battles with fear, doubt and negative energy. Ultimately, it's a story of two artists connecting through the love of music in order to express their 'amour' for the city, the country and the culture of Hip Hop.
Much love to the big homie L.S. We connected recently, and not only is he a top dude, his hustle and spit game is vicious. Peep the latest video for 'Soul Fly' from his album 'In this Life', shot during a recent music trip to Europe. Check L.S. out on Twitter and Facebook, while you're at it. And the album is available on iTunes so cop that!