Blog - The Movement Fam, Independent Hip Hop Record Label - Toronto + Montréal
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9 Block Productions
Once again helmed by King Richard with assistance from 9 Block Productions, "Hurt" follows the four MCs through a dusty Quebec summer, with Notion commandeering a beat up vehicle picking up hitchhiking rappers while they all speak their truth about the pain in their respective lives. Jonathan Emile's moving, reggae-infused hook paves the way for reality bars over Myer Clarity's sample-laden, boom bap production.
It's actually a funny story. FlamesYall asked Cee to write a song for his upcoming sex-themed EP. Cee somehow managed to mis-read the email with the instructions and wrote the song that became 'PromNight', clearly off-topic. Instead of scrapping it and writing a new track, the two decided to release the tune as a single via Soundcloud. When Cee linked with Montreal-based videographer Richard Bastarache, they shot the video for the joint on location at Parc La Fontaine in the 514, and the rest is history.
Produced by Abs himself, 'Perfect Definition' is the culmination of a cross-Canadian Hip Hop movement - Abstract is from Winnipeg, Ambition hails from Halifax, DJ Grouch (who graciously laced the track with his signature cuts) reps Toronto, and Cee is posted up in Montreal. The choppy sample is complemented by tough deliveries, solid bars from all three MCs and Grouch's Primo-style hook puts the nail in the coffin. Hip Hop at its rawest, y'all.
