Blog - The Movement Fam, Independent Hip Hop Record Label - Toronto + Montréal
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Dr- MaD
Two years ago today, Cee and Dr. MaD released their debut collaborative EP 'Steps To The Peak'. Alaiz x The Movement Fam. This was the first proper EP either artist had dropped; Cee had given us a bunch of mixtapes and some loosies as a solo artist in the past few years, while MaD had dropped a ton of singles and digital-only EPs.
On September 13th 2013, Cee teamed up with Montreal based producer/DJ Dr. MaD to release their debut collaborative EP (and the first official EP either artist had dropped), 'Steps To The Peak' - an 8 track love letter to the 514. Seeing as we're about to celebrate the first birthday of the project, we figured there's no better time to launch the Deluxe Edition.
What's life without having lofty goals? The Movement Fam are 100% independent, yet we have the most powerful element at our disposal to help us achieve a career milestone - YOU. Cee is shooting to at least hit the Top 100 Hip Hop Albums on the Canadian iTunes charts with this LP, and y'all can help him get there!
This project is an eight track love letter to the city of Montreal. It was entirely written, produced, recorded, shot and designed in the 514, with the exception of Notion's mixing and mastering in Toronto (he's part of The Movement Fam so it's cool). Dr. MaD's production is enveloped in the art of sampling, with old Soul and Jazz tunes brought to life by his deft chops, dipping them in Hip Hop on the way out. Cee used this sonic landscape to tell real life stories about his experiences in Canada - leaving his home country of Australia to pursue a dream in the great wide north, the tumultuous move to Montreal, dealings with immigration, and his regular battles with fear, doubt and negative energy. Ultimately, it's a story of two artists connecting through the love of music in order to express their 'amour' for the city, the country and the culture of Hip Hop.
The project has been in the works since early 2013, with the official release currently pencilled in for the late summer. Nova Scotian-born Shane Russell of 9Block Productions, a regular collaborator with Cee on many of his projects this year, linked up with the boys to shoot (along with Richard Bastarache), direct and edit the video for the debut single from the EP, 'When The Chips Are Down'. The track speaks on the highs and lows of immigration, starting in a new place, and leaving your family to follow your dream.
