Blog - The Movement Fam, Independent Hip Hop Record Label - Toronto + Montréal
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Jonathan Emile
Once again helmed by King Richard with assistance from 9 Block Productions, "Hurt" follows the four MCs through a dusty Quebec summer, with Notion commandeering a beat up vehicle picking up hitchhiking rappers while they all speak their truth about the pain in their respective lives. Jonathan Emile's moving, reggae-infused hook paves the way for reality bars over Myer Clarity's sample-laden, boom bap production.
Cee drafted his brother Notion (MC/Producer/Engineer) and Singer/MC Natasha Marie alongside Emile, and the four artists combined their energies to give the cut a refresh for 2017. Cee goes in and delivers some new wisdom while Natasha channels a sultry Aaliyah on the hook, Emile carries smooth and conscious yet hard hitting bars with Notion wrapping things up with his signature flow switch-ups and wordplay.
The arresting visuals, directed by Jonathan Emile and shot by King Richard, follow Cee as he discovers his neighbour (played by Angela Nashed) has been a victim of domestic abuse, so much so that she does something very drastic to escape her situation. The upbeat vibe and positive lyrical content are juxtaposed with the dark themes, providing a jarring and thought-provoking experience for the viewer.
Once again curated by Cee and Tiffany Alexis, the mixtape takes you on a journey that perfectly complements the most romantic night of the year. With synth pop from UK alt R&B baritone Kwabs to trap soul from Bryson Tiller, smooth future soul from IAMNOBODI to reggae-infused rock from Joss Stone, minimal indie pop from Banks to moving slow jams from Aussie Jarryd James, thug love songs from Sean Price (RIP) to island vibes from Jonathan Emile, 'The Valentine's Day Mixtape Volume 8' has something for every taste.
What's life without having lofty goals? The Movement Fam are 100% independent, yet we have the most powerful element at our disposal to help us achieve a career milestone - YOU. Cee is shooting to at least hit the Top 100 Hip Hop Albums on the Canadian iTunes charts with this LP, and y'all can help him get there!
