Blog - The Movement Fam, Independent Hip Hop Record Label - Toronto + Montréal
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music video
An album a decade in the making, Montreal-via-Melbourne's Cee and Oakland-via-New Mexico's Po3 have delivered a soulful, authentic, introspective and head noddin' project in "Bad Habits".
Conceived in 2008 in the Bay Area after a collaboration, work begun on the project in early 2015. What started as a collaborative EP quickly turned into a 15 track, full-length album as Cee and Po3's creative synergy blossomed.
Shot by serial collaborator Richard Bastarche exclusively in the vertical format, "Taste" is one of the first Hip Hop music videos of its kind in Canada. Bastarache's flair with visual FX blend with the Montreal views to create an engaging piece of vertical content, built specifically for Instagram's IGTV platform, and the perfect complement to the summer banger.
Back in December, Cee dropped his 12th single of 2017, "Net Neutral". Once again helmed by Notion, soulful harmonies provided the backdrop for Cee's timely bars, touching on the recent Net Neutrality repeal, social media addiction and cryptocurrency, all contributing to an appropriate year-end wrap up.
Now Cee has teamed up with King Richard yet again for the FX and message-heavy visuals, shot in Montreal.
"Something Inside" was yet again helmed by King Richard Bastarache, who took care of 5 of the 6 videos from the project (all except the "Spaceman" lyric video). Notion and brother Ceehijacked the Queen Of The World barber shop in Montreal, alongside one of the dopest barbers in the city, Dave "Harder" Dumay, for a trippy, FX-heavy visual for the soulful, hard-hitting single.
Once again helmed by King Richard with assistance from 9 Block Productions, "Hurt" follows the four MCs through a dusty Quebec summer, with Notion commandeering a beat up vehicle picking up hitchhiking rappers while they all speak their truth about the pain in their respective lives. Jonathan Emile's moving, reggae-infused hook paves the way for reality bars over Myer Clarity's sample-laden, boom bap production.
Summer in Canada is a time for celebration, and Cee teamed up with German super-producer Shuko for a soulful trap banger to soundtrack the hot months.
Shuko has worked with some of the biggest names in the game, including Omarion, Tyga, Bow Wow, T-Pain, Talib Kweli, Keith Murray and Vinnie Paz, so teaming up again was an honour for Cee. They first connected on "Where I Belong" from Cee's Top 10 album "This Is All I Know", and "Hazy" brings some of that soulful flavour with a modern vibe.
The dichotomy of Cee rapping his bars to himself (double time = double Cee) expresses an inner desire to give himself a message of hope and persistence by painting a vivid picture of everything he has gone through to get to where he is. Cee as the stone statue slowly breaking the shackles of his confinement represent the MC and entrepreneur coming into his own as a man, cracking through the hard shell of obscurity into the limelight.
Initially released in late 2015 as a teaser, lead single, "Holdin' Hands" grabs you as soon as the snare hits with its heart-wrenching sample and Notion's personal, introspective lyrics where he tracks his musical journey and professes his gratitude for his fam and his supporters. Crafted by production team DiazSima based out of Budapest, Hungary, the slick video - expertly shot + chopped by King Richard and tirelessly directed + produced by Andrew Cameron - sees Notion deliver his passionate lyrics alongside his brother Cee with support from the 701 Squad b-boy crew.
Cee is kicking off 2017 with the first single from his new monthly series. "Meta" is nightmare trap; rolling hi-hats, eerie synths, vocal stabs and a drawling BPM that allows Cee to breathe as he casually delivers topical word association, with dark, creepy, Marilyn Manson-esque visuals to match courtesy of King Richard. Notion and newcomer Ben Tramer expertly laced the haunting soundscape; they'll be providing the sonic canvas for many of Cee's singles this year.
The arresting visuals, directed by Jonathan Emile and shot by King Richard, follow Cee as he discovers his neighbour (played by Angela Nashed) has been a victim of domestic abuse, so much so that she does something very drastic to escape her situation. The upbeat vibe and positive lyrical content are juxtaposed with the dark themes, providing a jarring and thought-provoking experience for the viewer.
In case y'all missed these... Notion & Derek Kelly - R.I.S.E. Performance, Toronto, September 8th 2014
The incredible video for Cee's world first 100% ode to craft beer was directed, shot and edited by 9Block Productions' Shane Russell and collaborator Richard Bastarache in microbreweries, brewpubs, dépanneurs and home brew shops around Montreal.
St-Ambroise x 9Block Productions x The Movement Fam Present the premiere of the world's first craft beer rap song - "BrewHeads"! Come down to the gorgeous terrasse by the Lachine Canal on Friday August 22nd from 7pm until 11pm - we'll be screening the video for the FIRST TIME IN PUBLIC! It won't be available online until Tuesday August 26th so this will be something special!
The first visual - and first single - from Cee's debut album 'This Is All I Know' is a dedication to the sustenance from the sky - 'Rainy Days'. The feelings of despair when the clouds turn grey can be overwhelming, but the fresh start given via the heavenly earth wash is what truly drives and inspires us. Produced by Sydney, Australia native P.R (Bone, Thugs N Harmony, Evidence, Blu, Onyx - and Notion's single 'Young & Crazy'), the tune features Montreal pioneer D-Shade (Shades Of Culture), and the chemistry between the two MCs is evident as they effortlessly trade verses across the soulful soundscape like they've known each other for years.
The video was shot in Montreal on a stormy day in July last year, with the Old Port, Quartier des Spectacles, Benelux Brewpub and annual summer fireworks contest providing the backdrop for Notion's moody anthem. With an uplifting narrative that preaches the virtues of enjoying your youth while you still can, this soulful banger lit up every venue on the tour. Shouts to the Fam Cee, Tiffany Alexis and iLLvibe on the cameo tip.
Produced by Abs himself, 'Perfect Definition' is the culmination of a cross-Canadian Hip Hop movement - Abstract is from Winnipeg, Ambition hails from Halifax, DJ Grouch (who graciously laced the track with his signature cuts) reps Toronto, and Cee is posted up in Montreal. The choppy sample is complemented by tough deliveries, solid bars from all three MCs and Grouch's Primo-style hook puts the nail in the coffin. Hip Hop at its rawest, y'all.
The video is here! The first track from the ongoing collaborative EP #Life, #RoadTrippin, dropped today. iLLvibe x Notion x Cee. Cop the audio free at www.hashtaglife.ca.
Due to the fantastic response from Cee's music video for 'Comin' Home', from 'The Indie Experiment Volume 1' project, The Movement Fam decided to completely remix and remaster the entire series and rerelease the three mixtapes with a new, bigger sound, thanks to Notion's amazing engineering work.
